Organic Social Media Marketing Hacks That Work in 2024
As you’re building your business using organic social media marketing, you’re likely a bit intimidated to be posting stuff to social media and how you’re going to get views on this content. Companies, Organizations, Institutions, and the everyday person use social media platforms in order to promote their goals. Whether that’s connecting with people, raising awareness, or trying to generate leads and customers to purchase their products and services, they are all competing to get more views from social media.
When you have a following of people on social media who are engaging with your posts then you can effectively grow your company by spreading the word about your products and services. But just having followers isn’t the best measure of success, as it’s possible for these people to never read your posts or click on your links. It’s ideal for a business to have a community of followers who actively reply to your posts and interact with what your business is doing. With such interest, they can be either new or returning customers but seeing people enjoying a company so much would inspire others to be curious and also check out what your company is doing and potentially buy your product or service.
So how do you get views and people to engage with your content using organic social media marketing tactics?
Brand Identity
One of the most important things is to remember to keep your brand identity consistent through all social media. This is more than just having your logo on your account. This is with every post you make, and the types of posts you create. You should have a set color scheme, and consistent messaging, all of your posts should reflect your brand’s voice. When you have these things and keep them consistent, people will associate these things with your company.
Consistency is the cornerstone of a successful organic social media marketing strategy. From the color scheme to the messaging tone, your posts should consistently reflect your brand’s voice. When these elements align seamlessly, people begin to associate them with your company. Authenticity should always be at the forefront of your social media interactions. The key here is to connect with content that is related to your industry or business branding and targets similar demographics But if you appear insincere and disingenuous that can be a big warning sign to customers and make them feel like your company isn’t worth buying from. find out more color on organic social media marketing in our downloadable marketing strategy eBooks.
Follow Relevant Content
Whether it’s sharing posts or following other accounts, your company should be connected to others who do stuff related to what you work on. By following these people and sharing their content it is helping them, but also it can help you in the future as you may be able to work with them, or they could follow you back and share your content as well. This helps you to build a network on social media which serves as the foundation for your organic social media marketing initiatives. These people you should connect with should be related to your industry and business branding or have similar demographics that follow their content who might be interested in your product or service.
Engagement
People on social media like to feel like they are being heard, sure a marketing consultant can’t respond to every single reply they get on a message if they have a lot of replies but responding to some people and talking with them is a big help to making a brand seem friendly and approachable.
By having discussions and conversations, liking, and commenting on posts or photos, or answering questions you will encourage more engagement with your posts which will be good for your account and business as it helps them to encourage more people to buy your product or service.
By engaging with people and communicating you’re also building lasting relationships and making your brand seem more human, which helps with customer loyalty.
Selecting the Right Organic Social Media Marketing Channels
While being on all social media is great, it might not be the best practice for your business. For example, on Facebook, you would want to directly upload videos instead of having a link to a YouTube video, but your posts shouldn’t sound too much like ads because Facebook limits the reach of posts that are like that.
For Twitter (now X) you want to respond to as many comments as possible. Use images to help with engagement, Twitter aka X, requires more posts, but remember to keep your brand voice in mind. Instagram is great for visual brands, and people here want to be inspired and entertained, so make sure to strive for authenticity rather than just doing sales pitches. LinkedIn is the place to be professional, to have your job listings, and to share information about your industry and your business.
Depending on your brand voice, it might be better to focus on only some of these social media sites instead of all of them. If you do use multiple organic social media marketing platforms, then make sure you cross-post, and bring awareness to the fact you post in these other places, as those who are interested will go and check out the type of content you create on these other organic social media marketing platforms. Which is also why it’s important to be consistent.
Social media users value interaction. While it might be challenging to respond to every single comment, especially for larger accounts, acknowledging and engaging with your audience, even sporadically, can significantly boost your brand’s approachability and friendliness. Engage in conversations, like and comment on posts, and address questions. Consider which platforms align with your brand voice and target demographic. For instance, Facebook is ideal for uploading videos directly rather than sharing YouTube links. However, Facebook tends to limit the reach of overtly promotional posts. Twitter (now known as X) requires frequent responses and benefits from image use. A lot, I know, you may need to hire marketing staff to be dedicated solely to your organic social media marketing programs.
Quality and Authenticity
As a brand you need to make sure your posts maintain high quality, having a large number of posts isn’t always beneficial to growing your audience. Your organic social media marketing posts are how people get to know your brand. Because of this, you need to be able to communicate with others in a way that doesn’t put them off, you shouldn’t sound robotic or like a bot. Even on negative comments, you shouldn’t put some generic response, you should be seen as helpful, but you also have to make sure you’re not responding to a troll.
A good way to tell if your organic social media marketing is being trolled is to determine the conversational intent. Does the person have reasonings behind why they have something negative to say or otherwise just lashing out by saying something to provoke a reaction? A final warning is to make sure you know what you’re saying if you’re using a hashtag or some other meme, you wouldn’t want to accidentally use something that goes against what your brand stands for just because you didn’t fully understand it. Doing such can hurt your company.
With these tips in mind, you should be able to increase your views and engagement, and by appearing genuine in your organic social media marketing, you will have loyal customers who will talk about your product or service with other people which encourages them to check out your brand for themselves. If you are able to do these things, you will find your social media views growing, which leads to more customers. Quantity doesn’t always equal success in the world of organic social media marketing. Maintain a conversational tone in your posts, avoiding robotic or automated-sounding language. Always strive to be helpful without engaging with trolls or those attempting to provoke a reaction.
Takeaway for Organic Social Media Marketing in 2024
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