A basic rule of thumb is that if you’re a B2B company you should allocate roughly 2-5% of your revenue towards the annual marketing budget, and that B2C companies should be a higher proportion, around…
12 Best CMO Tools Every Chief Marketing Officer Should be Using in
This guide includes specific tools designed to help Chief Marketing Officer’s streamline their workflow, increase productivity, and achieve your marketing objectives. Here are the12 Best CMO tools we use all the time!
Top 7 Ways to Scale Niche Traffic in
At Part CMO we understand the importance of finding the right software solution for your business. That’s why we’d like to offer you a complimentary consultation with one of our most seasoned Chief Marketing Officers who will personal evaluate your companies strategy to scale niche traffic and suggest the best practices for optimizing your marketing stratagey.
How to Get More Views with Social Media Marketing in
While being on all social media is great, it might not be the best practice for your business. People on social media like to feel like they are being heard! By having discussions and conversations, liking, and commenting on posts or photos, or answering questions you will encourage more engagement with your posts which will be good for your account and business as it helps them to encourage more people to buy your product or service.
How to Interview a Part Time CMO
Begin the interview by explaining the purpose, objectives, and goals that you need to be accomplished. Remember, Part Time CMOs are, results-driven, performance marketers. The more clarification you can present upfront about your “mission impossible” objectives, the better you can set the tone of the conversation and judge the candidate’s confidence, expertise, and enthusiasm in welcoming the challenge.
New SaaS Marketing That Reduces Churn
What is SaaS marketing and How is it Different? SaaS marketing is a type of marketing that promotes and advertises a software as a service product. This on the surface doesn’t seem like...
Why Hiring a Strategic Marketing Consultant is not the Best Choice for Small Businesses
A fractional CMO can be hired for a specific project or for a set period of time, allowing the company to have access to marketing expertise when it is needed without committing to a full-time hire. Where as a Strategic Marketing Consultant works on niche strategies that they specialize in.
Top 7 Marketing Mistakes to Avoid in
Hiring a fractional CMO can be a good option for companies that need marketing support but don’t have the resources or need for a full-time CMO. Please contact us if you would like a Free Consultation with an Experienced Chief Marketing Officer
Fractional CMO Explained
A business needs to have a CMO, or someone working in that position who can give leadership to your team, and has knowledge of your business’s industry and specific marketing needs. A Fractional CMO can give you what you need for how long you need it, whether that be only seven hours a week or closer to thirty hours a week.