Fractional CMO Services

A Fractional Chief Marketing Officer, (CMO), is a marketing executive who works part time to help businesses grow by increasing customer acquisition with the use of advanced marketing methodology. CMO’s provide expert leadership and strategies to develop a company’s sales growth. They can be considered the same as a part time CMO and are regarded as in demand problem solvers that often work with multiple companies. They work to provide each company with consistent and predictable growth. They can also be called an Outsourced CMO, or CMO-as-a-service and might be hired as an interim CMO while permanent candidates are vetted.

For most companies, having a full time CMO wouldn’t be practical, which is why Fractional CMO’s exist, you can hire them on a case-by-case basis to help develop your company. They bring with them many benefits that can help your company. Even if you’ve had an inhouse CMO, if something unexpected happens and you’re without a CMO a Fractional CMO can be the perfect stop gate measure.

There also may be a point if you’re a newer business where your income is leveling out, and you’re no longer bringing in new customers, a CMO can help you to get past this plateau to bring in new customers.

Companies need marketing to grow their business and reach more people who buy their products. They can design predictive marketing models based on your company’s market trends, providing reliable strategies for the growth of your company, and uncover missed opportunities for rapid expansion. A Fractional CMO can help you understand what customers love about your product, or what they feel is missing. This will help you figure out how to improve your product or service in order to expand. Fractional CMOs are a great option for companies looking to grow their business.

Fractional CMOs are hired to help your business grow in both the short and long-term. They will develop a marketing strategy that is best for your company, as well as commit to its deployment. They establish and lead your market team, manage the messaging, positioning, and segmentation of your marketing campaign. When a problem arises, it is the job of the CMO to resolve it quickly.

Fractional CMOs help to optimize and improve your businesses online presence. They design the infrastructure for sales automation and marketing funnels and offer creative development for customer retention, loyalty and win back campaigns. A Fractional CMO will help with branding, public relations, trademarks, and a variety of high-level messaging concerns. By providing thought leadership, a Fractional CMO will help with a lot of different aspects of your marketing programs and are an integral part to any business’s long-term success.

To be able to tell you should look at your marketing performance and your current team. Ask yourself some basic questions, such as:

• Are you having trouble deciding how to move forward with your current marketing initiatives?
• Do you currently employ a growth marketing strategy that is effective?
• Do you have total visibility into the important marketing KPIs?
• Do you have a team or agency but lack marketing leadership?
• Do you have trouble coordinating with the marketing team or firm you are working with now?
• Do you struggle to find the time or resources to hire a full-time CMO?
• Do you want to have a head start on significant marketing opportunities like the introduction of a new product or sales events?

If you are facing any of these issues, a fractional CMO can help you to get past them and start growing your business. The best option may be to hire a part-time CMO if you lack the time or resources for a full-time CMO.

Besides being more affordable to startup companies, they can also provide a unified strategy and leadership. Plus, with a Fractional CMO they would have the experience and professionalism your business needs. A Fractional CMO provides experience and insight to know what strategies will work for your business and what won’t. Even if your competitors’ strategies work for them, there is no competitive advantage to be had by adopting a monkey see, monkey do mentality. This often leads to disastrous financial consequences for those who don’t understand the behind-the-scenes workings of what it takes to make a marketing camping deliver consistent results.

The right CMO can be your business’s best asset, helping you avoid costly mistakes and explore new opportunities while developing a long-term strategy that continues to deliver results well after their contract has ended. Part CMO boasts Fractional CMOs with decades of experience, who have created their own entrepreneurial legacy AND drive the success of startups.