Effective CMO Tools

12 Best CMO Tools Every Chief Marketing Officer Should be Using in 2024

Marketing

 

 

12 Best CMO Tools Every Fractional CMO Should be Using in

In today’s digital age, the marketing landscape is constantly changing. This is why as a Chief Marketing Officer you need to have the right tools to stay ahead of the game. This guide includes specific tools designed to help you streamline your workflow, increase productivity, and achieve your marketing objectives. Here are the top 12 CMO tools we use all the time!

 

Digital asset management (DAM) system

A Digital asset management system, also known as a DAM is an integral part of a CMO’s responsibilities, and for the modern day they are a key tool for any CMO. A Digital Asset Management system allows you to store visual assets, graphics, photos, as well as other documents, so they make a good storage system to have everything organized into one place. With everything in one place it makes it easy to find and share images with who you are collaborating with. With such a system you can get through your task faster by not needing to spend your time searching for that file that’s lost somewhere on your desktop.

 

Google analytics

Google Analytics is perhaps one of the most widely used tools out there, with more than half of the Fortune 500 companies using it for their websites. It gives a CMO the close view they need of customers, as well as what brings them to the website. This tool lets you track where visitors come from, levels of site traffic, and which specific pages of your website are doing well, which is something every CMO needs to be able to track to better the company by knowing what works, and what doesn’t work. It isn’t something new or fancy, but it’s a steady tool that gives you this information in a reliable manner.

 

Canva

Canva is a website where you can easily create amazing graphics for use, either directly on the site or for conveying your ideas for others to work off of. This website lets the users create attractive images, infographics, and other forms of data visualization with simple to use templates that you can edit as needed. You don’t need to have any artistic talent to be able to make use of this website to create something that is visually appealing.

 

Marketing Automation Software

As a CMO you have a lot of work to do, and the bosses are likely only piling more on you, you need something to help relieve some of the tasks that are repetitive and time consuming, this is where Marketing Automation Software comes in. These tools can help you with lead capturing and attribution, analytics and reporting, workflow implantation, and putting email and text marketing campaigns on autopilot mode. These things that all take time can be automated to help give you a bit of a breather as you work to advertise your company.

 

Moz

As a CMO you will need to know about Search Engine Optimization, commonly referred to as SEO. A good CMO knows that having good keywords will make a significant impact on your campaign’s effectiveness. And one of the best tools for the job is Moz, it allows you to do a lot of cool things, such as keyword analysis, rank tracking, link building, content marketing and audits. It is a valuable system that can manage keyword research, analysis, and has the ability to compare your keyword research with what your competitors are using.

 

Buffer

This useful tool will help you organize your social media marketing, by allowing you to plan out and schedule your posts in advance. You can select when you want the messages to be posted, for example, ‘everyday,’ or ‘weekdays’ are a couple options you can pick. This tool allows you to create these campaigns for your messages on any major social media platform, or multiple social media platforms. Buffer also allows you to track your messages and analyze which of your messages have been the most effective, as well as to figure out why they were effective. This tool is essential for any major media campaign.

 

Trello

This program here focuses on the task management portion of being a good CMO. It allows you to create tasks to assign to each person, as well as having a to-do list to monitor progress and to keep everything running on schedule. It is the perfect tool for those working with others who need to make sure all the work is being done on time or know if there are going to be any delays.

 

Dreamdata

If you have a B2B company, this tool, Dreamdata.io is one of the best tools out there for B2B analytics and attribution. Dreamdata.io collects, links, and cleans up all the data to give you an easy-to-read analysis of the elements generating B2B revenue. Doing such is needed for a CMO to understand the value of the ads, forecast revenue, measure content ROI and growth, as well as to make informed decisions about future marketing choices.

 

Crazy egg

CMO’s need to know how customers interact with the company’s website to know which parts are attracting customers, and which sites of the websites aren’t doing so well. Crazy Egg allows you to have heatmaps, scrollmaps, and click reports which can really help you find out what is doing good on your company’s website. Through analyzing the behavior of the users of your website, a CMO can adjust their marketing strategy as needed.

 

Seamless.ai

Seamless.ai is a tool for artificial intelligence, machine learning, and data science, and is one of the world’s first live search engines. A CMO can find their target market audience with this tool. This tool can also identify phone numbers, contacts, source emails as well as other insights.

 

Ahrefs

Ahrefs is one of the world’s largest backlink indexes, and is a great resource for doing SEO work. It gives you a comprehensive way to work on your keywords, side audits, rankings backlinks, website analysis, and more. Using this tool can help you to get a leg up on your competitors.

 

Majestic

If Ahrefs doesn’t sound good enough, Majestic is another powerful SEO tool that boosts a large backlink index and does things such as site audits, keyword research, on page SEO and much more. Majestic allows you to inspect various things, such as referral domains, link context, domain ratings and the neighborhood for the site. This will help you to have a comprehensive way to audit and understand how the backlinks work for your website, as well as your competitors.

 

Conclusion

We understand that making a decision on a new software solution can be a daunting task, which is why we would like to offer you a Complimentary Consultation with an experiences Chief Marketing Officer! This consultation is a great opportunity for you to discuss your specific needs and goals with one of our most experienced CMO’s, who will be more than happy to provide you with personalized recommendations and solutions.

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